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More and more businesses are looking to online marketing methods to drive their sales and customer contact. If you’re an SEO Agnecy ranking for new york seo, you’ll need a method in place to turn those vistors into customers. One of the methods that you can use is a sales funnel, which can be easy to set up.  However, there are a lot of businesses who find that their sales funnels are not working correctly, with low sales and poor customer retention through the funnel.  If you have this problem you should consider some tips to help you use a sales funnel for your business.

How Many Steps Are There?

One of the most common mistakes that business make is having too many steps in their sales funnel.  A simple funnel where customers only have to enter their email address they are more likely to see through the whole funnel.  However, if you have 5 steps that need to be taken you will have a much smaller sales figure at the end.

Research has shown that each step of a funnel requires a decision and at these decision points around 50% of people opt out.  That means that if 10,000 people see the start of your sales funnel only 5000 will actually take the first step.  If you have 5 steps in the funnel the last step will only be completed by approximately 156 people.  The key to using a funnel is to have as few steps as possible.

Multiple Traffic Channels

The best way to make your sales funnel profitable is to have large numbers of visitors.  Paying for traffic is often a good way of getting visitors especially if you are a new business or website.  However, this can be costly and not all paid traffic converts.  It is important that you have multiple traffic channels.

This means that you use paid for advertising as well as more organic marketing like SEO and social media  SEO or search engine optimization is essential for sales as it brings in targeted traffic and gives your users content that they need.  Social media is a constantly growing marketing opportunity and has the benefit of being free.  Making posts that are easy to share and worth sharing can increase your traffic exponentially.

Don’t Be Afraid Of Testing

Testing different strategies for sales funnels and traffic is very important, but many people are nervous of this.  Not all sales funnels are going to convert and not all adverts are going to draw people in.  It is essential that you test your funnels and adverts to find the right combinations.  

Many people make the mistake of thinking that testing will cost a lot of money.  If you are testing paid traffic you might end up losing money.  However, testing your sales funnels is free as all you have to do is play around with the look and content of the funnel.  

If you are going to be using sales funnels for your business you need to be willing to put in the time for testing.  You should also consider the practicality of your funnel and how many steps it has.  One of the most important aspects of sales funnels is getting traffic to them and you should consider multiple channels.

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